Here is an outline of the steps:

1. Try Samples to find the products you are most excited about for your line.

2. Choose Packaging

3. Name your products. You can create your own product names or use ours.

4. Label Design. We can design for you or you can send us finished artwork

5. We make your products and ship in 3 to 7 weeks from label approval for 1st orders. Reorders tend to ship within 1 to 2 weeks.

All labels are fully customized and bespoke for your business. We do not have a "template" - we create a unique design for you - that captures your brand.

Clients have 2 options for label design:

1. Send us their logo and detailed guidance for a custom design. This includes specifics like font names and colors to use.

2. OR design their label themself in Canva or with their graphic designer and send us the file

There will a Front Label - with your product name, logo, and product size (ex: 1 oz).

There is also a Back Label with Directions, Ingredient List and "Distributed By" or "Packaged By" company info.

Labels can be Full WRAP around the bottle or 2 panels (separate pieces for front and back).

Samples generally ship within 1 week. Your customized private label order will be ready to ship in 3 to 7 weeks. We can narrow that window down further based on the options you choose.

You can call or text us at 609-255-9160.

Email: sales@atalieneskincare.com

If you'd like to schedule a Private Label consult to go over any questions or get help with labels, book here.

No - sorry, we generally can not make custom changes to the formulations.

Water-based formulations are pre-set.

Oil-based formulas: we may be able to make custom adjustments to Oil-based formulations (no water, aloe, etc) - such as scent, thickness, key active percentage. Contact us with the specifics of what you'd like.

Overall, the logic around limited customization (and no customization for water-based formulations) is customization would significantly increase the MOQ, total cost, require additional testing, and create a longer lead-time.

For some broad context on the industry [not specific to our company], manufacturers can charge $2000+ [on the low end] to make changes to stock formulations. And/or require an order of 1000+ units [lower end]. Custom sunscreens often require 25000 units or more.

The good news - with Ataliene, we have high quality professional formulations ready to use and then almost everything around the look of your product is customizable!

Yes - your custom branded skin care products will be vegan and cruelty-free.

Formulated without parabens, phthalates, sulfates, PEGs, mineral oils, drying alcohols, formaldehyde, dyes, silicones, and more. We aim for an EWG score of 1.

The logic is for products to be 'non-toxic' and non-irritating to the skin.

The term "Clean skin care" is broad and some companies use it loosely. ie: they claim products are clean, but when you read the full Ingredient list, they are not.

We believe it's important to have a clear standard and definition for the term "Clean". We follow the Credo standard, EWG, and EU standards - which are stricter. 1000's of ingredients are banned, whereas the US only bans close to 20.

We use these standards because it provides a clear outline anyone can refer to on what ingredients are clean and what is not.

The full ingredient list (INCI list) for each product is shown in the photos section on each formulation product page. Go to the main product Images at the top and see the the 2nd or 3rd image.

You can also see full ingredient list in the PDF catalog.

We use organic ingredients when possible, but not all of our ingredients are certified organic.

We are one of the most natural private label manufacturers in the industry.

You are responsible for your own insurance. Consult with your own insurance agent to obtain you own product liability and general liability insurance.

This includes, but is not limited to, your business being responsible for your own coverage around marketing, product claims, product liability, and general liability.

With Full Service, we take care of everything. Labels are designed (or we use your artwork), printed and applied.

With Unlabeled / Label Yourself, you receive the skincare product filled in the packaging of your choice. So, bottles are filled with product, but "blank" on the outside and have no labels on them. With this option, you are responsible for sourcing your own labels for the packaging and applying the labels prior to any sale to your customers.

Yes - absolutely! We can make it as easy as possible for you.

We can create a few different options for you and you can give us feedback to make edits.

We need your product name, packaging choice, your logo, a description of how you'd like the design to look. Include specifics like Font names and any applicable colors.

We can also send you a link to the design mock-ups to make any edits yourself. Or just ask us to make edits for you.

Yes! You can design the label yourself. There are a range of programs from Canva (easiest) to Photoshop. Use what works best for you. Or even use your own Graphic Designer.

Then, send us a PDF or share a link to the artwork file.

Some clients start the design in Canva and then have us finish it for them, that works too!

Here are a few suggestions to help with label design:

1: If you are stuck or want help, just ask us to design some mock-up options for you. It's included in the pricing and we can go back-and-forth incorporating your edits until you are happy.

2. You also can send us what you have so far and we can take it from there.

3. To chat through label design, Book a Consult.

Other tips:

- Review your current brand strategy and brand assets

- Look at other brands to get a sense for what elements you like

- Look at Canva design templates -- any Canva template can be fully modified to fit your brand: fonts, colors, add / remove elements & text, etc. Just find a style you like and click "Edit Template" on the label design page.

No problem! Just send us your artwork file. Or choose the "Unlabeled" option to source and apply your labels yourself.

It's common to mix products in your line from different providers or you might make some items yourself and want your line to look cohesive.

Yes - this is included in the Full Service option! We take care of everything from design to printing and applying the labels for you.

Yes - you have the option to order unlabeled products. This is the Unlabeled / Label Yourself option.

Products will ship with the skincare product [formulation] filled in the packaging of your choice.

You would then print or source your own labels and apply the labels yourself.

Note: you can not retail your products until they have been labeled. Unlabeled products can not be sold directly to the end-customer. Your labels must comply with FDA labeling regulations.

Here is a brief simple guide to information to include on the label:

Front Label:

Your Product Name.

A product type identifier (usually in the product name). Ex: Serum, Moisturizer, etc.

Your Logo or Brand name

Net Contents aka product size (ex: 1 fl oz) - placed in the bottom 1/3 of the label

Back Label:

Directions

INCI List

Distributed by or Packaged by with company name and address.

*This information is intended to provide a general overview for educational purposes. See comprehensive FDA guidance on their site.

'Custom Branded' Private Label:

• Initial Order: generally 3 to 7 weeks for the 1st order. Some products can ship as soon as 3 weeks from finalizing labels.
• Reorders: 2 weeks.

Contact us to get a lead time estimate specific to your skincare product + packaging choices.

Our minimum order for private label products is 12 units per product.

We are capable of doing much more.

Our goal is make the highest quality premium skin care products - comparable to national brands - with the customization and uniqueness of high MOQ production - at a low MOQ.

Our vision is to make this level of products accessible to skin professionals - without them having to be able to invest in 1000's of units upfront.

We also feel from an entrepreneurial perspective, it can be difficult to know what's going to 'work' and resonate with customers pre-launch. A lower MOQ allows you to test and refine without ending up with severe excess inventory. A lower MOQ can also leave room in your budget for marketing.

So, while we intentionally keep the MOQ low as part of our mission - we can support larger orders.

Awesome - yes!

We start at 12 units because it's part of our vision to make professional private products that normally you'd have to order in the 1000's accessible for entrepreneurial aestheticians and spa owners. And easy to test what works, so you can iterate, rather than take the risk of 'nailing it' on your 1st order in the 1000's.

We can deliver significantly more. We just need to work together to plan ahead.

Our primary business is full service private label skincare. We are not a dedicated packaging company.

We occasionally sell small quantities of extra packaging on hand. Packaging is primarily for our private label orders.

If you would like to see a sample in-person of packaging you are considering for private label, go to the product page for that packaging style and select "Sample" from the dropdown.

The majority of the skin care packaging shown on our website is GLASS.

There are a few Plastic options for those who prefer a vacuum pump bottle, where a more squeezable bottle is desired. or where lighter "unbreakable" packaging is desired. Note: vacuum pump bottles (with a base that rises to remove "headspace") are only made with Plastic.

Compatible packaging options are shown on each skincare formulation page [go to the formulation you want and scroll down to mid-page]

You can also view All Packaging here

No, each of your skus can use different packaging styles.

For example, your cleanser, serum, and moisturizer packaging do not have to match exactly.

We do have some "exact match" sets, but have also carefully selected different packaging options that look good together and compliment one another.

We find using different - but complementary - packaging styles gives an elevated modern luxury look - more inline with premium brands than typical "private label".

If we don't have the packaging you are looking for on the website, contact us.

If you have a photo for inspiration, we can advise on if we can source it for you.

Note: the MOQ will increase from 12 units for special packaging orders. The exact amount will vary based on the specifics of your request.

No, boxes are not included.

There are several reasons boxes are not included - boxes tend to get thrown away immediately and are not reusable.

Also, the MOQ for boxes is higher and adds significantly to your launch expense.

These funds may drive more growth being put toward marketing.

For context on the industry, MOQs from printers for boxes tend to start at 250 units and can cost $1000+ and often closer to $3000 to $4000. There are some options for boxes starting at 100 units that are around $4 to $5 per box.

If you have your own boxes, you can pack on your end after receiving the products.

Prices are shown at the top of each product page.

You can also see all prices on a 1 sheet on our Pricing Sheet here.

Pricing is all inclusive of product, packaging, filling, and physical labels.

Shipping cost is not included

There is a $50 Label Set-Up Fee per SKU. It will be invoiced separately once labels are approved.

We have some of the lowest fees for the industry.

There is a just a $50 Label Set-Up fee per sku.

*If you want to change your labels after they have been approved, there is a $50 label Re-Setup Fee per sku.

Our opinion is the prices reflect the quality, value, and service provided.

We shine on Quality and Value. We focus on quality and value for the price. We intentionally offer professional formulas that you might see at significantly higher price and keep it more affordable.

We offer an unprecedented level of customization and quality at this level MOQ. It's Private Label Reimagined.

Both our team and you want to ensure you are providing your customers with skincare products that belong next to the leading national and 'indie' brands on your shelf . So you can be proud of them and stand behind them.

When a product so deeply reflects your brand and business -- and has your name on it -- this is not an area you want to cut quality in favor of the lowest price. Poor products may do more harm than good for your business in the long run.

We follow the highest ingredient standards - with effective and transparent concentrations of professional actives. Other providers may have lower prices - but we find "you get what you pay for" and suggest you dig into the ingredient list and ask them questions about concentrations. Especially for key active ingredients - ensure the concentration is appropriate to be effective and is more than just "marketing" [Ie: some providers may include an ingredient at an ultra-low, almost zero concentration to save on costs, but still be able to promote that the product includes that ingredient even if the level isn't meaningful].

And the products use unique luxury glass packaging.

We are trying to help you create a more premium product that can be your own alternative and terrific value next to comparable higher priced national brands.

We suggest doubling the "private label" wholesale purchase price as a starting point and then strategizing where your products will fit into your assortment. You control the retail pricing.

We also offer a Value Size for a number of products. These are a larger size at an incredible value.

Ultimately, you decide what product price point makes sense for your customer and fits into your retail assortment.

Yes! We encourage you to create your own unique name for the product.

Product name is one of the 1st things a customer uses to judge the product. If the name doesn't resonate with them and their needs, they may not get past the name - they may move on and consider other products.

So, think about your target customer and what name will resonate with their needs.

Here are some things to consider when creating a name for your product...

You speak with clients daily and learn a lot about what's important to them and what they are looking for. Use this knowledge to help name your product!

Additionally, think about:

Who is your target audience?

What's important to your clients - what do they need?

How does the product help them (ie: what's the primary benefit of the product?

What skin type is it for?

Does the name fit your brand?

We can give you give some guidance. Ultimately, you are responsible to ensure you are within laws and regulations regarding cosmetic labelling.

You are also responsible for ensuring the names chosen are not trademarked by another company.

Some broad educational tips:

Skincare products are considered cosmetics, not drugs.

Cosmetic products change the appearance of skin, which is temporary. Product names and all claims must fall in this range of affecting appearance.

On the other hand, drugs change the function of skin, how the skin cells actually work. Skincare product names and claims can not indicate skincare products will heal, cure, mitigate, treat, or prevent disease.

Per the FDA, skincare (cosmetic) products can not make drug claims. They can not use names or make claims around restoring, correcting or modifying physiological function of the skin.

For example, skincare products can not "heal" or increase collagen. These are drug claims. Skin care can support natural collagen.

Yes. To order, you must be a business owner who is a licensed skin professional with an in-person practice that is actively seeing clients for appointments at your office / spa / clinic / skin studio etc.

We are only working with estheticians, aestheticians, dermatologists, nurses, injectors, ect.

You can sell the products on your website, provided you also have an in-person location for treatments and services.

We are not working with "online only" businesses. Distribution on Amazon is not permitted.

Non-returnable items
We do not accept returns. This includes all personalized items and samples.

Refunds
Due to the nature of our business, we are unable to accept returns or issue refunds. All sales are final. This includes samples, full size items, and back-bar sizes.

Damages and issues
Please inspect your order upon reception and contact us immediately if the item arrives damaged or if you receive the wrong item, so that we can evaluate the issue. 

Cancellation
Once an order is placed, we will begin the process of custom making your order, so it can not be cancelled unless the item is out of stock.

Yes! You can order samples of any formulation here.

Choose the size that fits your needs: mini, deluxe, full size, and pro-size backbar (for team and client feedback). Full size samples include the packaging of your choice. - which is a nice way to experience the packaging you are considering.

You can also order samples of the packaging in the Packaging section.

We encourage you to sample to find the products you are most excited about.

It's important to touch, feel, and experience skincare first. This will also help you name the product and be able to speak to it better as you plan your launch marketing.

Yes - you can use the Backbar Pro-Sizes to make your own samples for customers.

No - shipping is within the United States only.

We do not currently ship to the UK, Europe, or outside the USA.

This is generally due to regulatory restrictions. For example, the EU requires completion of an extensive skincare registration process. Our products meet the requirements and standards, but we have not undertaken the registration.